Shopify Conversion Audit

Find the leaks.
Fix the funnel.
Scale with confidence.

Most stores scale a leaky funnel sitting on traffic that could convert far better. We audit your store before your next big move and tell you exactly what's broken, in the order it needs fixing.

30-minute call, no obligation
Free store tear-down on the call
Shopify stores doing €500K+ annually

Brands we've worked with

Product Strategy

Shopify Development

Technical Strategy

Performance Optimization

A/B Testing

Development as a service

Features prioritization

Product Strategy

Shopify Development

Technical Strategy

Performance Optimization

A/B Testing

Development as a service

Features prioritization

Who is this for

The product is proven.
The traffic is there.
If the store converts less than it should, this audit is for you.

01
Your ROAS is down and CPA keeps climbing. You can't outspend the problem — you need the traffic you already have to convert better.
02
Your CVR is lower than it should be. You've looked at the funnel from every angle and still can't pinpoint exactly where you're losing people.
03
You know every extra second of load time costs conversions — you've seen the stats. But you don't know how bad yours actually is, or which fixes would move the needle most.
04
You've added an app every time you hit a problem. Now the stack is a mess — slow, expensive, and harder to update than to leave alone.
05
Your dev says it's the checkout. Your marketer says it's the ads. Your analyst says the data looks fine. You need someone to look at the whole picture — not just what each team wants to defend.
Real Audit Findings

What an audit actually surfaces

Specific, measurable findings from recent store reviews. These are the kinds of issues sitting inside stores doing €1M–€5M in annual revenue.

Merchandising
Best-sellers buried below where customers actually scroll
One admin setting, no developer needed. A store's top 5 products — accounting for $841K in historical revenue — were hidden below the fold because the collection defaulted to alphabetical order.
$841KIn best-seller revenue buried by a single default setting
Merchandising
Collection grid format unlocking an extra $100K/month
Scrollmap data revealed how far customers engaged with the collection page. An A/B test on grid layout followed, uncovering more than $100K in annual revenue on desktop alone.
+$100KAnnual revenue uncovered from a layout test
UX
Mobile drives 85%+ of traffic but converts 2–3× worse than desktop
A broken mobile navigation menu caused conversion rates to drop to roughly half of desktop. Splitting by device revealed the true scale. Shoppers who cannot navigate do not buy.
2–3×Desktop revenue per session vs mobile, on the same store
UX
Most mobile shoppers scroll less than 30% of any page
Heatmap data showed 22–30% of mobile visitors dropping off before the 20% scroll mark. Reviews, trust signals, and add-to-cart buttons placed mid-page are invisible to the majority.
<30%Average scroll depth on mobile — content below is unseen
UX
Product pages that inform but don’t convince
The content is there — images, a description, a price — but the elements that build purchase confidence are missing: tangible benefits, social proof, clear returns, payment options.
4 visitsAverage sessions before a new customer’s first purchase
CRO
Over half of customers who start checkout never complete it
A 52.8% checkout abandonment rate sits above the 35–45% industry benchmark. Bringing this to 40% would recover approximately 530 extra orders per quarter with no additional ad spend.
~530Extra orders per quarter recoverable with no ad spend increase
CRO
Free shipping threshold set by gut, not by customer data
Most stores set a free shipping number once and never revisit it. Too low gives away margin. Too high misses the largest cluster of customers who were close but not close enough.
AOV+Lift when threshold is aligned to real order value distribution
CRO
Cart optimisation moving conversion from 1.5% to 2.6%
A free shipping progress bar, tiered gift unlocks, and targeted upsells turned the cart from a checkout waiting room into an active selling surface.
1.5→2.6%Conversion rate before and after cart optimisation
CRO
Paid traffic landing on product pages — the worst possible entry point
82% of paid search clicks and 81% of Meta ad clicks landed on product pages, which converted at 6× less than collection pages. Cold visitors need context before they are ready to buy.
Higher conversion rate on collection pages vs product page landings
Performance
42.5% of all sessions were bots — making conversion data unreliable
A spike in bot traffic inflated session counts and suppressed the reported conversion rate by approximately 19.5%. Every decision made before the audit was based on flawed data.
–19.5%Reported conversion rate suppressed by bot-inflated session counts
Performance
Page speed optimisation reducing bounce rates by 10%
After compressing images, removing unused app scripts, and prioritising critical rendering, one store recorded a 10% drop in bounce rate across key landing pages.
–10%Bounce rate reduction after speed fixes — no design changes
Performance
Pages weigh 20+ MB and take 30+ seconds to load on mobile
A 1-second delay in load time reduces conversions by approximately 7%. With 85%+ of traffic on mobile networks, slow pages are a direct revenue tax on every session.
–7%Estimated conversion loss per additional second of load time
Performance
40+ apps accumulating hidden costs — a stack audit freed up $8K/year
A store had 40+ apps installed over the years — many overlapping, redundant, or replaced by native Shopify features. Removing the right ones freed up $8K in annual recurring cost.
$8KAnnual cost recovered by removing and replacing redundant apps
Performance
40% of Google’s crawl budget wasted on dead app endpoints
A misconfigured robots.txt left a reviews app endpoint — returning 401 errors on every request — open to Google’s crawler. Four in ten crawl requests hit dead ends instead of indexing products.
40%Of crawl budget hitting dead endpoints instead of real pages
Performance
JavaScript error on quick add losing ~$40K in revenue per year
A silent JS error broke the quick-add-to-cart button on collection pages for a portion of users. Cross-referencing error logs with session recordings revealed the scale.
~$40KEstimated annual revenue lost to a bug no one knew existed
Email / CRO
Sign-up form leaving 2× the subscribers on the table
The email capture form had a low-friction opportunity being missed — wrong timing, weak copy, and no clear value proposition. Fixing placement, offer, and copy doubled the opt-in rate.
Subscriber growth rate after form optimisation

Findings are illustrative of real audit observations. Revenue projections are estimates based on store data and industry benchmarks and should not be treated as guarantees.

40+ checkpoints across four areas

What the audit actually covers

This isn't a checklist review. Each area involves original analysis — data pulled from your store, benchmarked against your category, and interpreted in context.

01

Technical & Performance

Where slowness and code debt are silently bleeding conversion rate — often invisible to the store owner but measurable in lost revenue.

  • Page speed & Core Web Vitals
  • Tech stack & app bloat audit
  • JavaScript errors & render-blocking
  • Crawl budget & indexation issues
  • Mobile performance under real conditions
02

UX & Purchase Funnel

Every point of friction from first landing to completed order — reviewed against heuristics and your own session data.

  • UX heuristics review across key pages
  • Purchase funnel drop-off analysis
  • Collection, PDP & cart experience
  • Checkout flow & payment friction
  • Mobile UX against category benchmarks
03

Data & Behaviour

What your analytics are actually telling you — and what they're hiding. Most stores are making decisions on data they've never questioned.

  • Deep GA4 & Shopify data analysis
  • Behavioural session analysis
  • Bot & traffic quality assessment
  • Customer survey (where applicable)
  • Segment & cohort breakdowns
04

Competitive & CRO

Where you stand against your category — and exactly what to prioritise to close the gap, ranked by estimated revenue impact.

  • Competitor store benchmarking
  • Category conversion rate comparison
  • CRO prioritisation by revenue impact
  • Revenue framing for every finding
  • Prioritised implementation backlog
The engagement

The audit is step one.
The outcome is a store that compounds.

We open with a short call to understand your store, assess fit, and share initial observations. If it makes sense to go deeper, we scope the full audit from there.

To begin

Free
Store Tear-Down

A 30-minute call to understand your store, identify whether the audit is the right investment, and share a few initial observations.

Free
No commitment. You'll leave with something useful either way.
  • 30-minute video call with a Shopify CRO specialist
  • We assess your setup and surface 2–3 initial observations
  • Honest assessment of whether a full audit makes sense for you
  • Available to Shopify stores doing €500K+ annually
Book the call
What follows

Optimization Sprint

We implement the audit findings in focused two-week sprints. The fix list becomes the sprint plan.

Retainer
Follows the full audit. Audit findings become the sprint backlog.
  • 2-week implementation sprints against your prioritised fix list
  • Conversion tracking and impact reporting per sprint
  • Shopify-native implementation — no theme bloat
  • Sprint review call at the end of each cycle
Ask about sprints
Not sure if this is the right fit?
Your Shopify store generates €500K or more annually
You have at least 50K monthly traffic
You're an engaged founder or an e-commerce manager ready to act, not just collect findings

FAQ

What does the free evaluation call actually include?

A 30-minute video call with a Shopify CRO specialist. Before the call we review your store and come prepared with initial observations. During the call we understand your priorities, assess whether the audit is the right investment for your situation, and share a few early findings. You leave with something useful regardless of whether you continue.

What access do you need and does anything change in my store?

The optimization subscription is designed for e-commerce brands looking to scale and optimize their performance. Ideal for growth-focused businesses aiming to boost conversion, average order value (AOV), and customer retention. These plans cater to teams seeking expert-led, data-driven strategies without the overhead of hiring in-house specialists. While we work with brands at different stages, we recommend these plans for businesses making at least $1 million in annual revenue to see the biggest impact.

Who is the optimization package for?

The optimization subscription is designed for e-commerce brands looking to scale and optimize their performance. Ideal for growth-focused businesses aiming to boost conversion, average order value (AOV), and customer retention. These plans cater to teams seeking expert-led, data-driven strategies without the overhead of hiring in-house specialists. While we work with brands at different stages, we recommend these plans for businesses making at least $1 million in annual revenue to see the biggest impact.

Do I have to continue to the full audit or sprint after the call?

The optimization subscription is designed for e-commerce brands looking to scale and optimize their performance. Ideal for growth-focused businesses aiming to boost conversion, average order value (AOV), and customer retention. These plans cater to teams seeking expert-led, data-driven strategies without the overhead of hiring in-house specialists. While we work with brands at different stages, we recommend these plans for businesses making at least $1 million in annual revenue to see the biggest impact.

How many audits do you take at once?

A limited number. Each audit gets full attention — we don't run them in parallel at scale. If there's a queue, we'll tell you upfront and give you an accurate timeline before you commit.

30-minute call · No commitment · Real findings

Find out what your store is leaving behind.

Most stores doing €500K–€5M have between €40K and €200K in identifiable revenue gaps. We find exactly where yours are.

Get your free store tear-down
30 minutes
€500K+ Shopify stores
Free store tear-down on the call
No obligation to continue